What factors improve the in-store shopping experience for U.S. consumers? According to a recent report, a shopper’s needs and wants at the brick-and-mortar level continue to lean more traditional than trending. So it might not surprise you to see “quick checkout” (81%), “good customer service” (76%) and “ability to buy online and pick up in-store” (58%) as leading factors to a better in-store CX (Groundtruth).

But what about the trending side to retail? What role does it play and should it influence your in-store strategy?

Source: RRD Marketing Solutions