Ron Nilson says he is an example of the “Great American Dream,” and his passion is to share how he attained that dream with others — by giving back to an industry that’s given him so much. Nilson started at ...

Patrick "Pat" McGaughey, moderator Leadership from Wickham Tractor Company, Kern Machinery, 21st Century Equipment and Garton Tractor share how they’re applying lessons learned from FWEDA’s keynote speakers who discuss building a company culture of brand ambassadors that converts to revenue, conveying ...

About Speaker Ken Schmidt… Ken Schmidt is widely known as one of the business world’s most outspoken and provocative thought leaders on customer loyalty and has partnered with many of the world’s most successful brands. Schmidt, author of the 2018 book, ...

Industry update from J.P. Morgan analyst and managing director Ann Duignan, 1 p.m. Thursday, Nov. 15.

During the 2018 Convention at the Hyatt Regency Indian Wells Resort FWEDA will be hosting a Manufacturers Panel at 2 p.m. Thursday, Nov. 15 with Kim Rominger, President & CEO of the EDA.

Golfers registered for the 2018 FWEDA golf tournament at the 71st annual convention are eligible to win a brand new 2018 Ford F150 truck, courtesy of Transwest Truck Center.

We'll show our appreciation for the contributions and participation of our sponsors during a "Thank You" reception at 4 p.m. Wednesday, Nov. 14. Sponsors are invited to say a few words during this special event with networking and cocktails on ...

Ladies and guests are invited to a new take on turkey as Hyatt Executive Chef Larry Eells prepares a Farm-to-Fork Feast just in time for Thanksgiving. Join us at 11 a.m. Thursday, Nov. 15 for this farm-fresh cooking ...

Finally, a conference seminar with golf included! Master your business game 6:30 p.m. Tuesday Nov. 13 during this special bonus session with Pat McGaughey.