Equipment manufacturing isn’t typically seen as a “sexy” industry. But it could be. Just ask Niki Schwan, who helps brands build a competitive advantage across industries by leveraging customer perceptions, preferences, dreams and values.

The next generation of equipment dealers will not be “joiners.” They will, however, remain industry supporters and purchasers of the features and benefits that associations offer if we incorporate the changes they demand. The social aspect of membership is being ...

Lance Formwalt likes to think about the future. Of course, that comes with the territory when you’re exclusively dedicated to giving counsel to equipment dealers. When he’s thinking of your future, he wants to make sure you understand all of your ...

Cyber-crime is the fastest-growing and most dynamic exposure in business today. Hardly a day goes by that we don't hear about a data security breach or an incident of hackers compromising sensitive information. Jerry Leemkuil, Field Manager, Association Risk Management Services ...

Amid China's warning to investors not to break out the Champagne just yet, Ann Duignan, machinery analyst with J.P. Morgan, will break down the recently announced U.S.-China trade truce at FWEDA’s 72nd annual conference, 3:30 p.m. Nov. 7. Slowing production ...

Niki Schwan’s upbringing in California’s Central Valley led to her lifelong passion for farm-fresh living and the rural lifestyle. “Every customer contact provides an opportunity to enhance an emotional connection,” Schwan. “This is where the farm-to-table experience factors in.” Following her ...

Bob Phibbs, is the Retail Doctor; a speaker, author of three books and retail sales expert of choice for some of the most legendary retail brands including, LEGO, Omega, and Yamaha. With over 30 years’ experience, beginning in the trenches of luxury retail and extending to ...

Niki Schwan is a Trend Expert and Creative Consultant who brings a brand to life, articulating brand voice visually and aesthetically, across all platforms. “Fashion Your Brand From the Inside Out” walks the audience through defining and preserving a brand’s ...