We celebrate Veterans Day Nov. 11, welcoming a retired major general and former Navy SEAL to share insight into applying military training and expertise in business, a J.P. Morgan analyst and multiple industry leaders as they dive into business management, leadership, security, and industry updates to give a comprehensive view on the future of successful business operations in the equipment industry.

BILL HIX: Transformational Change: Putting Strategy & Execution Together 

8 – 9 a.m., Thursday, Nov. 11 — BEACH/GROVE

Who Should Attend

Executives, managers, and anyone who wants to create change within their company.  

Key Takeaways 

An overview of a century of military innovation and key insights that can be exploited in the private sector. 

What’s In It for Me

In periods of dynamic market and technological change, issues of innovation come front and center.  However, choosing the right approach is challenging. Bill Hix, with some 20 years of experience in military innovation explores strategies that the military uses to constantly be at the forefront of innovation and how they can be translated to your business. 

JACOB WERKSMAN: Ignite a Growth Culture to Influence Performance

9:30 – 10:30 a.m., Thursday, Nov. 11 — BEACH/GROVE

Who Should Attend

Those interested in leadership and what makes a high-performing team.  

Key Takeaways

A no-nonsense presentation on the characteristics and fundamentals that are required to win as an individual and as a team. 

What’s In It For Me

This presentation supplies viewers with the tools to achieve greatness as an individual and as a team. Culture influences performance and this presentation will give you the tools to positively influence your culture.  

AIDAN CONNOLLY: Digital Disruption on the Farm & the Future of AG-Tech. Who Are the Winners?

1:30 – 2:30 a.m., Thursday, Nov. 11 — BEACH/GROVE

Who Should Attend

Anyone interested in the convergence of digital technology and farm equipment and the future of the technology.

Key Takeaways

Learn how to choose the best technology in a world inundated with various types and brands and what developers are currently working on to improve the farm and equipment industries.

What’s In It For Me

Gain an update on the technology that is spearheading the advancement of agriculture technology. Learn how a third of farms use drones to map their land, autonomous robotics to tend the fields, sensors to analyze the soil, and much more. But importantly, understand the effects of the digitalization of the industry and who is benefiting from the shift.

ANN DUIGNAN: Supply and Demand for Machinery

8 – 9 a.m., Friday, Nov. 12 — BEACH/GROVE

Who Should Attend

Anyone who wants precision insight into the supply and demand for a broad range of U.S machinery including agriculture, construction, and automotive. 

Key Takeaways

Get stock market and global trading insight into the equipment industry from a veteran Wall Street analyst. 

What’s In It For Me

Voted a top-ranked analyst by her clients for more than 15 years, Ann Duignan is known for her no-nonsense rating of stocks in her day job as a Wall Street analyst and managing director for J.P. Morgan. Ann breaks down the latest on the U.S. machinery supply and demand, supply chain issues, and how prices are affected. From earnings reports to market impacts, she is the equipment industry’s go-to source for a down-to-earth assessment of where we have been and where we are likely to go. So, if you are interested in keeping your finger on the pulse of global trade and how they impact each of your operations, be sure to attend Ann’s presentation. 

JERRY LEEMKUIL: Hazards Ahead for Equipment Dealers – How Cyber Claims and Auto Liability Losses can Derail Your Business

1 – 2 p.m., Wednesday, Nov. 10 — KNUCKLES SPORTS BAR

Who Should Attend

Dealer Principals, HR Managers, and Managers with frontline responsibilities to help keep employees safe. 

Key Takeaways

Learn the biggest challenges dealers are facing when it comes to cyber liability and large auto liability losses and the “best practices” for risk management when it comes to these two topics.  

What’s In It for Me

How would you be able to operate your business for one to two weeks without your data, your systems, and the ability manage all your information?  While there are many precautions that can be taken to defend against the cyber crooks that exist today, what are you doing to “risk manage” this exposure?  Jerry will introduce tools to help you with this concern.  In addition, auto liability is a major issue that is challenging dealers in the insurance marketplace today.  How can you make your dealer defensible against the “the other guy” on the road?  What measures are you taking to ensure your drivers are doing the right things while driving a company vehicle?  Jerry will review the necessary steps that dealers are using today to help protect their drivers and their dealership in the event of a large auto liability claim.    

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