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June 24-25: FWEDA Hosts First HReality™ Virtual Conference, 2021 International Innovation in AG & OPE Virtual Expo

Davis, Calif. (January 2021) — Far West Equipment Dealers Association (FWEDA) announces plans for its first virtual conference, International Innovation in AG & OPE Virtual Expo, to be held June 24-25, 2021, on HReality, the new virtual reality experience platform for professional conferencing and personalized interactions.

Similar to a traditional conference, attendees can expect a highly interactive, first-person experience. Just like a first-person perspective video game, attendees will have the autonomy to “drive” their experience with the freedom to explore exhibitor booths at their own pace, experience one-on-one networking, and join group interactions.

“We’re excited to take our annual conference virtual. HReality is uncharted territory for the agricultural and equipment industry,” says Joani Woelfel, President and CEO of FWEDA. “It’s going to create many opportunities and solve many of the issues we’re facing with the current events.”

International Innovation in AG & OPE Virtual Expo is the first of two conferences FWEDA plans to host in 2021, as part of a transition to a quarterly conference schedule.

With a focus and concentration in marrying the complementary sectors of agriculture and outdoor power equipment, the International Innovation in AG & OPE Virtual Expo is for those who farm, invest, and create agriculture and outdoor power equipment, and those who deliver products, services, software, knowledge, and methods related to agriculture and outdoor power equipment.

FWEDA is hosting the Sustainable Vertical & Urban Farming Virtual Conference, Nov. 10-12, 2021, with opportunities to connect in person at the Hyatt Regency Monterey, California. The association’s annual golf tournament kicks off the conference Nov. 10 from Del Monte Golf Course.

Conference attendees can expect educational content through university learning modules, manufacturers’ content for co-op digital syndication, keynotes and breakout sessions from industry leaders, and more.

The 2021 International Innovation in AG & OPE Virtual Expo brings new opportunities to the farm and agricultural industry. For more information about attending the first conference, visit

International Innovation in AG & OPE Virtual Expo 
June 24-25, 2021
Format: Virtual

Sustainable Vertical & Urban Farming Virtual Conference
November 10-12, 2021
Format: In Person and Virtual (Monterey, CA)

Agriculture, Industrial, & Outdoor Power Equipment Show
February 24-25, 2022
Format: Virtual

AG & Industrial Business Virtual Summit
May 19-20, 2022
Format: Virtual

FWEDA Partnership with HReality™ Debuts Revolutionary AI/VR Software Platform
HReality was developed by FabCom, an innovator in the virtual customer experience sphere, with a focus on professionalizing human-computer interaction.

HReality is a mixed environment created through the combination of augmented reality, virtual reality, cinematography, and the professionalization of gamification.

The 2021 FWEDA virtual conferences are a safe and cost-effective option for attendees — they can interact with the platform wherever they have access to the internet and no longer need to consider the associated travel costs.

“This is the new frontier of digital customer experiences,” says Brian Fabiano, CEO of FabCom, “HReality reimagines what is possible with virtual technology.”

Far West Equipment Dealers Association (FWEDA) was founded more than 70 years ago to protect and promote the interests of equipment dealers in policy and industry relations. FWEDA represents agricultural, industrial, material handling, outdoor power, and rental equipment dealers in Arizona, California, Colorado, Hawaii, Nevada, Utah, and Wyoming. For more information, visit

About FabCom
FabCom was founded in 1991 as one of the first strategic, “online,” full service marketing agencies in the country, and today is a top integrated strategic marketing and advertising agency serving clients across the globe with offices in Scottsdale, Ariz.; Los Angeles, Calif.; and Seattle, Wash. Ranked among the top 10 Phoenix interactive marketing firms by the Phoenix Business Journal, FabCom has earned industry-wide respect for its niche specialization and proven brand mapping methodology, Neuromarketology™, that creates unsurpassed ROI for clients. For more information, visit or call 480.478.8500.

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