Far West Equipment Dealers Association | Serve, Protect, Promote

FWEDA @fweda ·

"This is a significant setback in deploying real-world solutions to improve worker safety, increase productivity and adapt emerging technology,” FWEDA President & CEO Joani Woelfel said. #FWEDAdvocacy #FARWESTDealer

https://fweda.com/industry-news/cal-osha-rejects-autonomous-tractors-again

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FWEDA @fweda ·

“Even with the SCOTUS ruling on Viking River Cruises, PAGA will still be an avenue for shakedown claims against businesses where trial attorneys take a huge portion of the recovery, leaving employees with a reduced amount." #FWEDAdvocacy #FARWESTDealer

https://fweda.com/industry-news/ca-coalition-to-reform-paga-continues-amid-scotus-ruling

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Start	End	Name
7:30 a.m.	1:00 p.m.	FWEDA Golf Tournament at the Del Monte Golf Course
1:00 p.m.	2:00 p.m.	Lunch Presentation – Jerry Leemkuil (Lunch Served)
4:00 p.m.	5:30 p.m.	Sponsor Appreciation – Spyglass Promenade

Start	End	Name
6:30 a.m.		Registration Opens – Monterey Terrace Foyer
7:30 a.m.	9:00 a.m.	“Transformational Change: Putting Strategy and Execution Together” – Bill Hix – Pebble/Beach (Breakfast Served)
9:00 a.m.	9:30 a.m.	BREAK – Monterey Terrace
9:30 a.m.	10:30 a.m.	Teambuilding and Leadership Master Class: “Igniting a Growth Culture to Influence Performance.” – Jacob Werksman – Beach/Grove
10:30 a.m.	11:00 a.m.	BREAK – Industry Partners with Tabletops – Monterey Terrace
10:00 a.m.	4:00 p.m.	OFFSITE Guest Event: Dawn’s Dream Winery & Shopping Excursion
11:00 a.m.	12:30 p.m.	Annual Membership Meeting (members only) – Big Sur 1-3 (Lunch Served 12:00 – 1:00 p.m. – Big Sur Foyer)
12:30 p.m.	1:00 p.m.	BEAK – Industry Partners with Tabletops – Monterey Terrace
1:00 p.m.	2:00 p.m.	“Digital Disruption on the Farm & the Future of AG-Tech. Who Are the Winners?” – Aidan Connolly – Beach/Grove
2:00 p.m.	2:30 p.m.	BREAK Industry Partners with Tabletops – Monterey Terrace
2:30 p.m.	4:00 p.m.	Right-to-Repair Session with Dealer Panel Discussion – Beach/Grove
6:30 p.m.	10:00 p.m.	Hospitality Night with Friends of FWEDA Raffle – Garden Terrace Courtyard

Start	End	Name
6:30 a.m.		Registration opens – Monterey Terrace Foyer
7:30 a.m.	9:00 a.m.	“Industry Forecast: Supply and Demand for Machinery” – Ann Duignan – Beach/Grove (Breakfast Served – Pebble) Awards and Recognitions
9:00 a.m.	9:30 a.m.	BREAK – Monterey Terrace
9:30 a.m.	10:00 a.m.	Virtual Breakout Sessions
10:30 a.m.	11:30 a.m.	Dealer Roundtables/Fireside Chat – Beach/Grove
12:00 p.m.	1:00 p.m.	Manufacturer Line Meetings TBA
1:30 p.m.	2:30 p.m.	Board of Directors Meeting – Post Convention Review – Oaktree 1-3

Start	End	Name
7:30 a.m.	1 p.m.	FWEDA Golf tournament at The Raven Golf Course
1 p.m.	2 p.m.	“Data Security Risk Reaches Critical Mass” – Jerry Leemkuil (1 p.m. Lunch served) – The Raven Golf Course
4 p.m.	5:30 p.m.	Sponsor Appreciation Reception – Courtesy of FWEDA – Marketplace Café Patio
6 p.m.	10 p.m.	“Man In Black: A Johnny Cash Flashback with Cash’d Out” – Manufacturer Hospitality Night – Hopi 1-2

Start	End	Name
6 a.m.		Registration Opens – Indian Lobby
7:00 a.m.	8 a.m	Breakfast served – Kachina Patio
8 a.m.	9 a.m.	“What’s Your Noise? Build a Company Culture that Converts to Revenue” – Ken Schmidt – Kachina Ballroom
9:15 a.m.	9:30 a.m.	BREAK – Kachina Foyers
9:30 a.m.	10:30 a.m.	“Fashion Your Brand from the Inside Out” – Niki Schwan – Kachina Ballroom
10:30 a.m.	11 a.m.	BREAK – Industry Partners with Tabletops – Kachina Foyers
11 a.m.	12 p.m.	Master Class — Farm to Table Style for Ladies & Guests – Niki Schwan – Cholla Vista
11 a.m.	12:30 p.m.	(12 p.m. Lunch served) Annual Membership Meeting – Ampitheatre ”Next Generation Associations” – Pat McGaughey – Ampitheatre
12:30 p.m.	1 p.m.	BREAK Industry Partners with Tabletops – Kachina Foyers
1 p.m.	2:15 p.m.	“Transforming the Customer Experience” – Bob Phibbs – Kachina Ballroom
2:15 p.m.	3 p.m.	Dealer Panel: “Bringing It All Together” Dealers share efforts to improve Company Culture, Digital Transformation & Customer Experience – Kachina Ballroom
3 p.m.	3:30 p.m.	BREAK Industry Partners with Tabletops – Kachina Foyers
3:30 p.m.	4:30 p.m	“U.S. Machinery Forecast” – Ann Duignan – Kachina Ballroom
6:30 p.m.		”Margarita on the Rocks with Friends of FWEDA Silent Auction” – North Pool Deck

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**Dealer Membership Dues Per Location – $825 (CC) / $800* (ACH or Check)**

OPE, Rental, Oil & Hardware Dues Per Location –
**$575 (CC) / $550* (ACH or Check)**

Associate Membership Dues – $600

Individual Membership Dues – $150

Student Membership Dues – $75

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