"The ag industry needs to jump into the technology, so we can adapt quicker to the challenges that are ahead of us.” FWEDA is creating a bridge between the workforce and the technology gap in the industry by using the HReality platform to create more value for dealers."

"I have passion to serve on the board because I want to give back to the industry. Hybrid digital transformation is going to help the industry — not only the manufacturers and dealers, but also the younger generation with trainings, learning capabilities, and resources at their fingertips."

"The board is at an exciting point. We’re changing our direction and strategy because the world is changing. The HReality platform allows you to interact directly with people. You can go talk to any manufacturer, dealer, educational resource. You are in control and you tailor your time."